The Undeniable Significance of SEO
Think about when you Google something: do you scroll to the second page of search results? Well, neither do 75% of Internet users. If your business does not appear on the first page of search results, only 1 in 4 potential customers ever see you. SEO (Search Engine Optimization) is not an opinion anymore. It is a fact of doing business. There is not a better way to spend your marketing budget this year. Companies that are devoted to increasing sales for the upcoming quarters are investing in SEO. The days of only having a brick and mortar presence for your business are no more. An online presence is as important, if not more so, than any other aspect of a business for increasing customer-base and sales.
SEO can become a bit confounding; it is not a broad term for any inbound marketing. While an advanced and effective SEO strategy is an involved process, you don’t need that expertise to choose a quality SEO team. Your goal is to help set the table to make your company rank higher. The execution is up to your selected SEO team. Listed here are some FAQs that will assist you in making the right choices to improve your business’s online ranking.
What is SEO?
SEO encompasses all of the things that your SEO team and web developer will do to your website to jump the rankings on search engines like Google, Yahoo and Bing. Whether minor adjustment or major overhaul is required, the first step is a thorough and comprehensive keyword research to identify the list of search terms that are most pertinent to your business. Using the identified keywords, the next step is to optimize the backend code of your site, and write tags, descriptions and headlines for your content. Sometimes your SEO team may create new pages incorporating your search terms, and also optimize your existing content so search engines will highlight your keywords. These measures all contribute to climbing the search engine rankings. Clearly, the more visible your online presence is, the higher your sales leads will grow.
If we rank for our company name, does that qualify as SEO for business?
While it is good to rank for your company name, unfortunately that is not enough SEO. Not many potential customers are searching specifically for your company name. It is more likely that they are searching broader topics that apply to your business and the products and/or services that you offer. Courting potential customers online requires standing out to a future client that previously didn’t know you existed. Only existing customers, or possibly referrals, would search for (as an example) “Alexander & Sons Legal Services.” That potential customer is more likely searching for “Legal Services Simi Valley.” A quality SEO team would earn your business a first-page search result for that example of a search term. While your company’s name recognition is important, it is not the primary step.
Can’t we just load our site with lots of keywords?
This method is obtrusive to the eye, noisy to the reading ear, and is downright annoying to any visitor of your site. The Internet is in no shortage of sites that just robotically repeat keywords and search terms. You need your site to hit the keywords seamlessly. It must flow and sound natural to the readers’ ears. Moreover, a site that is mindlessly loaded with keywords will actually be bumped to the third or fourth page of search results. Through a complex algorithm, search engines like Google identify this hack’s gimmick and record it as spam. Extreme offenders of this bogus method are even sometimes blacklisted by Google, Bing, etc. and do not appear in search results at all. Top-notch SEO copywriting is high-quality, educational and informative content that emphasizes your company by creatively integrating a few well-researched keywords into the text.
Can we SEO our site once and be done with it?
Maintaining a top-ranked spot on search engines requires upkeep. It is not a one-and-done affair. There may be an initial bump after the first SEO improvement, but as other businesses continue to work on their SEO, they will snatch your top spot on the search rankings. Effective SEO consists of a creative and continual content strategy. Monthly updates and additions to your site are required. The Google algorithm rewards fresh content like case studies, blog posts, videos and infographics. This attention to detail and continuous monitoring of your company’s SEO is what it takes to succeed in the search engine battle.